viral marketing

Viral Marketing 100 Success Secrets- Secret Strategies, Buzz marketing Tips and tricks, and Interactive Marketing: 100 Simple Online Campaign Principles
$19.95
Very good book - basic knowledge and tips for amateurs, user friendly and easy to read.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
$16.95
While this book is now brand new David Scott was so far ahead of the curve that it is still a very contemporary read. It covers the breadth of internet marketing with excellent introductions to virtually all of today's market channels. I highly recommend it.

Viral Marketing: Potential and Pitfalls
$64.00
The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of viral marketing from the original concept to final implementation and investigates methods of campaign assessment. Consideration is given to the application of viral marketing in a broader corporate communication strategy as well as to some of the pitfalls that may be encountered.

Social Media Marketing: An Hour a Day
$29.99
Social Media Marketing provides background in marketing and how social networking fits into the overall scheme of a marketing plan. It provides very good context in which to understand most of the online techniques and resources. What I like is the linkage to practical daily activities and exercises to enable someone like myself with minimal marketing experience the ability to jump-in and develop and implement a plan. The book is written to accommodate various experience levels of readers from beginners to advanced. I recommend it. Kenneth H Marks, lead author of The Handbook of Financing Growth: Strategies, Capital Structure, and M&A Transactions (Wiley Finance)