social networking

The Truth About Profiting from Social Networking
$18.99
"A numbered list of tactics and ideas. If I were starting out completely cold in social networking I may have found this to be more useful, but for me, I found few new nuggets, and would have preferred more of a traditional organizational format."

Twitter Power: How to Dominate Your Market One Tweet at a Time
$24.95
We all know that popular websites come and go. If you're running a business, it's important to utilize these sites while they're hot. We also know it's almost impossible to utilize all these sites and keep up with how to use them, which is why I was glad that Joel Comm published this book. It helped save me a lot of time trying to decipher what Twitter is, get on the site, and help the business I work for.

The only problem I have with this book is that it was more about the Twitter platform rather than using it in subtle ways to make money. There is some of that in there, but it's nothing earth-shattering, like some of the reviews here would have you believe. Still, I think this is a pretty good book and worth checking out if you are new to Twitter and want a quick education on it.

Social Media Marketing For Dummies
$24.99
"Social Media Marketing for Dummies" is the perfect antidote for any marketer who fears that "going social" is something that only consumers do. After reading this book you'll see why businesses large and small have every reason to embrace the social world, too, so long as they are willing to develop a more authentic social voice and become more responsive to consumers. In the tradition of the "For Dummies" series, Shiv Singh's book gives the marketer a gentle nudge into the social world with some practical tips on topics ranging from how to launch a social campaign to applying metrics. By the way, the "For Dummies" title is something of a misnomer. Shiv's insights are quite applicable for experts, too, an example being his chapter on building a Social Influence Marketing mobile campaign. I work closely with Shiv at Razorfish and am lucky to enjoy the benefit of his insights all the time.

e-Learning and Social Networking Handbook: Resources for Higher Education
$44.95
Student engagement with digital learning resources and online social networking are strong forces in education today. How can these resources best be utilized by educators and course designers in higher education? This book aims to provide the reader with enough background information to appreciate the value of social networking, especially for distributed education. Through highlighting the most relevant, interesting, and challenging aspects of e-learning the book provides practical advice for using social networking tools in course design. This volume covers the following issues of course design using social networking:

key issues of social networking as an educational technique
designing for a distributed environment
strengths and weaknesses of delivering content in various formats: text, audio and video
specific media: blogging, wikis, podcasting, webcasting
constraints on course design
implementation, evaluation, induction and training


Illustrated by short descriptive case studies, it also highlights contact addresses, websites, and further reading to help readers find resources and enhance their design. This practical guide will help all those involved in the design and delivery of online learning in higher education make the best choices when preparing courses for distributed learning.
Robin Mason is Professor of Educational Technology at the Open University where she is a specialist in the design and practice of online teaching and learning.
Frank Rennie is Professor of Sustainable Rural Development at the UHI Millennium Institute in the Highlands and Islands of Scotland.
Please visit the authors¡Ç wiki at: www.socialnetworking.wetpaint.com