![]() Radically Transparent: Monitoring and Managing Reputations Online $29.99 If you're looking for a comprehensive overview of the Web 2.0 world, to manage your business brand and/or your personal brand, Radically Transparent is a good introduction. However, if you are knowledgeable about these topics, you may find this book basic and repetitious. The book's tone shifts from colloquial to corporate to academic, and it appears to be a collection of separate blog articles without a well-articulated structure or flow. It offers fresh, valuable case studies that would be suitable for discussion in MBA programs, though there are a number of grammatical and editorial errors, such as run-on sentences. The book could benefit from a summary of key points and references at the end of each section, and would do well to update recommended URLs via the authors' blog and online newsletter. Recommended with these caveats. ![]() Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation $39.95 Most leaders recognize the critically important role that reputation plays in the long-term success of an organization. If you don't believe that statement then perhaps you should consider the names of the following companies: Enron; Worldcom; Arthur Anderson; AIG; Firestone - each of these organizations experienced major crises and each tried to recover. Some succeeded and some failed. In her book Corporate Reputation, Dr. Leslie Gaines-Ross examines the spectrum of reputation addressing everything from negative reputation triggers; early warning signals to crises; avoidance tactics as well as how to restore and nurture a positive image. Soundview recommends this book because the author offers a thoughtful, prescriptive approach to reputation recovery. She presents a 12-step procedure that's segmented into four stages or categories, which capture the most important aspects of recovering what was lost of a battered and beaten reputation. If your organization has not yet experienced a major crisis this book can help you minimize the fallout. It also provides immediate tactics for companies already embroiled in controversy to help you stop your organization's reputation slide into oblivion. Don't wait until your company is in dire straits, read this book straight away! ![]() My Reputation $19.98 When the name Barbara Stanwyck is mentioned many people familiar with classic films will almost automatically produce images in their mind of the perrenial "tough woman" best remembered out shooting cowboys in the wild west or matching wits in some tense noir melodrama. Stanwyck however had a far wider range as an actress and during her long career she took roles in many genres and played all types of characters in both comedies and drama. Here we have her in one of my all time favourite Stanwyck vehicles 1946's "My Reputation". At first glance the storyline of a young widow who begins "seeing" another man a bit too soon after the death of her husband, (according to her "friends" and the stuffy local community) causing all kinds of gossip might sound like a fairly run of the mill soaper. However Barbara Stanwyck turns the story into a strong woman's role and her character of Jessica Drummond ends up being far from the victim she might have appeared to be at the film's opening dominated as she is by her very proper and straightlaced mother. Barbara manages to make her character appealing, feminine and yet with a strong backbone that carries the story. "My Reputation" boasts a wonderful cast including gifted Canadian character actress Lucile Watson playing Barbara's suffocating mother, George Brent in one of his typical leading man roles, the always magical Eve Arden playing one of her typical "best friend" roles that she did so well, and gifted child actor Scotty Beckett who appears as one of Barbara's sons who suffers due to the "scandal" of his mother's supposedly improper behaviour. While this film may not be as well remembered today as other Stanwyck films such as the tear jerker "Stella Dallas" or her Noir classic "Double Indemnity" it is well worth including in any collection of her films as it displays Stanwyck in a slight change of pace which she handles with her usual aplomb delivering a fine multi-layered performance in a very handsome looking film. |
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