Two Words, One Answer.
publicity
 Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series) $19.95 I will be using Sandra's title as a recommended resource in my upcoming High Profile Hiatus: Career Comeback Series starting June 2, 2008. The 8-week tele-course will show ambitious career women, entrepreneurs and other professionals seeking to re-enter the workforce how to stay visible, credible, confident and connected "during a hiatus" or lay-off to help them avoid career suicide, re-launch their careers with confidence and ease the re-entry process when they're ready to return to work. Barbara Bamba is a career hiatus expert who specializes in "career hiatus marketing and management." She is the founder and former owner of the Philadelphia Speakers Bureau, a sought after speaker and creator of the High Profile Hiatus: Career Comeback Series for ambitious women, entrepreneurs and other professionals who step-out, opt-out or get pushed-out of the workforce. Contact Barbara for more info at: barbarabamba@aol.com [...] Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)  Publicity: 7 Steps to Publicize Just About Anything $20.00 Having tried to read some other 101 books like "Public Relations for Dummies" and "Guerrilla Marketing 2.0" I found myself generally bored to tears reading the authors' war-stories about past successes. "7 Steps" is short, simple, well-written and only has two war-stories. In an afternoon I was able to get a simple structure of how to work with the basic tools. This is everything an introductory book should be, and I have found it to be both educational and inspiring. I strongly recommend it to anyone else in my situation who just needs a basic grasp of how to get started with generating publicity. |
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