marketing

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
$16.95
While this book is now brand new David Scott was so far ahead of the curve that it is still a very contemporary read. It covers the breadth of internet marketing with excellent introductions to virtually all of today's market channels. I highly recommend it.

Principles of Marketing, 12th Edition
$198.67
This book is awesome. It came on time and in excellent condition.
I have learned so much from this book, it will really help
those going into the marketing field as well as any
business actually.

Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
$24.95
Word of mouth advertising is by far, the most effective way to spread any marketing message; provide a quality product or service, then cleverly engage the public in the discussion; it sounds simple, but making it happen usually isn't so easy.

Andy Sernovitz (with a little help from Seth Godin & Guy Kawasaki) delivers a powerful message that seems obvious; however, the simple ideas are usually the best ones, while the complex concepts frequently fall by the wayside. People don't like to be confused, so keeping it simple makes perfect sense.

Nowadays, thanks to social media outlets like Twitter, engaging people on a global basis is so easy; that's why so many businesses have signed up, trying to be as charming & informative as possible to the massses. Some fail (spammers) while others thrive; it really boils down to that catch phrase we've been hearing about ad nauseum, since the last presidential election---transparency.

Sernovitz has captured the essence of marketing in a free-market economy; the consumer's voice is powerful. Either deliver a quality product or service, or suffer the consequences. It's as simple as that.

Marketing Metrics: 50+ Metrics Every Executive Should Master
$39.99
One of the problems with Marketing is that it typically has not spent any real time looking at measuring its successes, performance, etc. While Marketing Metrics: 50+ Metrics Every Executive Should Master is a long way from such a holistic text, it does contain a great catalog of metrics, explanations of use an cautions such that a savvy manager could over time construct his own performance management system.