headlines

The New York Times Page One: One Hundred Years of Headlines As Presented in the New York Times
$24.99
These are the headlines that made the news. Often three lines, set in Italics Times, page one headlines of the "New York Times" defined American news for years. The internet, and national papers have diminished this effect somewhat, but for most of the Twentieth Century, the NYT was the news. Because of their influence, they were not only the reporters, but the generators of our news. If they didn't report it, one might wonder if it really happened.This edition has no glorious essays explaining how wonderful people were in 1955, or how great the generation was in 1940. Instead, we get page one completed, unedited.Only the days which made big news made the cut, but each page of the book is a complete front page. More than reproduced headlines, we can read the seondary and teriary stories, see the pictures, and know the weather. My birth year, 1966 apparently was only a big deal to me, as nothing newsworthy enough made this book.It is a hearty book, tall and wide. It is smaller than actual paper, and the body copy seems to have shrunk to about 6.5-7 pt. Printing methods were not as good in 1900, and you'll see the smudges in the ink as the plates wore throughout the day's printing. This makes intriguing history, but occasionally difficult reading. Newer pages are reproduced cleanly.I fully recommend "The New York Times Page One" as more than a curiosity. It would make an interesting book to provide school rooms to see the actual stories of the modern history they are studying. Anthony Trendl

Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
$47.00


297 Killer Variations on 20 Basic Headlines That Will Make The Author Rich!

Yes, I'm afraid this is a cynical review but what else is there to say?

How about this? There are 133 numbered pages in this book of which 37 pages are completely blank. (There are also several 'chapters' that end with three lines on top of an otherwise blank page, and there are an awful lot of half blank pages, but I didn't count those.)

Why are all these pages blank? So that you can write your notes there, stupid, not because it's an easy way to pad out a book! Duh!

Okay, but there are 297 Killer headlines right? It says so at the top of the table of contents!

Wrong again my friend. There are actually 20 BASIC headlines and each headline is allocated its own 'chapter' of four pages. Two of those pages will be made up of a dozen or so variations on the headline such as, 'Do you make these computer mistakes?' 'Do you Make these Web Marketing Mistakes' 'Do you make these Reading Mistakes' 'Do you make these home Plumbing mistakes' and the other two pages will be completely blank (for those notes, remember).

Clunk.

That was the sound of my head hitting the keyboard.

There's got to be something of value in this book hasn't there?

Correct.

Each so-called 'chapter' has a few lines explaining how the headline works and giving hints on making it work better, and these are definitely worth reading.

Furthermore right at the very end of the book (p87 - p94)you get a 'Bonus 50 MORE killer headlines' (his words) which are well worth having.

And there's a 'chapter' (p113-p115) on 'What do winning headlines look like', another one 'Real world examples:headlines from internet marketing' (p117-p127) and another one on '10 golden rules for writing powerful headlines' (p129 - p132) that have some golden nuggets in them.

Still, this book could have been written in 25 pages and sold for a quarter of the price .... but anyone who's read e-books knows that if you don't have a lot of content you surround it with hype and multiply the price by 10 ...

What else is there? Well, it's fairly formulaic in that it has a whole load of testimonials at the front (copywriters love these) and a Bonus#1 and Bonus#2 chapters (always at the bottom of long sales letters) and right on the front cover in big bold letters 'Bonus 2 Free CDs! $97 Value!'

The CDs didn't fall out when I opened the book, and I found nothing inside the front or back cover explaining where they were, so I looked at the front page again.

Oh dear. In smaller print, 'Details Inside'.

Hmmm, can't find them anywhere. Ah, here they are, hidden on an inside page. They look good - you only have to pay for the postage - and they might be good, but by now my cynicism is setting like concrete and I don't order.

Instead, I read to the back of the book.

'Your Next Step,' it says. 'Author David Garfinkel has created an entire, comprehensive and easy-to-use systme for writing advertising. His System is called 'Copywriting Templates.''

Cool, I think, maybe this guy is genuinely trying to help me. Let's go to the link he's given and see what he's offering.

Oops! He wants my credit card details and (wait for it) $1197

Damn!

I pick myself up and sit in my chair.

Hmmm, let's check out those testimonials once more. They were genuine, weren't they? Not from people he knew looking to help out a mate and gain some exposure at the same time? Perish the thought!

Well, you decide for yourself.

"Should be mandatory reading for business owners!"

"David Garfinkel has done it again! This masterful writer, in this on-the-button book, provides you not only with 297 killer headlines, but helps you earn $297,000 in extra profits and save $297,000 because now you won't have to run ads with less than superb headlines! If there was ever a book that should be mandatory reading for business owners, this is it. I want to give David a high-five for writing it, but I'll give him a high 297 instead!"

Jay Conrad Levinson, Author, Guerrilla Marketing series of books.

So here's my summary - some nuggets of information, cynically packaged. It's sold in a formulaic way and ended up leaving me with a very bad taste in my mouth (it cost me $47). So bad a taste that I've gone out of my way to leave this review on Amazon.com (I'm from the UK). Were the other reviewers even reading the same book?

Is it worth buying?

Yes, but know what to expect.

And if you're using these headlines then use them honestly. There's nothing worse than buyers remorse, which can lead to lousy reviews like this.

Headlines and Deadlines: The Hits of A-Ha [Region 2]
$9.48
This DVD is a collection of the band's earlier hits. A-HA changed their sound to use less keyboards and more piano and acoustic guitar in the 90's. There are a couple of live videos included. The band sound amazing. The lead singer sounds just as good live as he does in the studio. In fact, he can hold long notes at various ranges!!
Don't miss the video collection of this very talented band.
I give Headlines and Deadlines a 5 star rating.

Please be sure that you have a multi region player for this A-HA DVD.

Independent Headline Hooded Zip, Navy, 3-6 Months
$28.00