Two Words, One Answer.
fundraiser
 The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results $39.95 Fantastic. Original. Fresh. Every fundraiser who's ever been turned down will learn from this book. For Ross and Segal, the face-to-face ask is the science of understanding the donor's needs and approaching them on their terms. This book describes with precision and clarity what most fundraisers require years to learn intuitively.  Streetwise Meeting and Event Planning: From Trade Shows to Conventions, Fundraisers to Galas, Everything You Need for a Successful Business Event (Adams Streetwise Series) $19.95 Think how indispensable assembly instructions are for, let's say, putting together a gas grill. You'd never even attempt it without step-by-step directions. This book is just as essential for assembling a business event that runs smoothly, stays within budget and meets your marketing goals. Luckily, Joe LoCicero's writing is more colorful and engaging than your typical direction pamphlet. This chunky book includes tips, insights and stories from his experiences. Whether you are planning luncheon for eight or a conference for thousands, he guides you through the process, from conception to catering to closing ceremonies. Although all this information is a bit mind-numbing when read cover to cover (and it's not necessary to tackle it that way), getAbstract thinks every planner should keep this comprehensive resource within arm's reach. |
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