eyetracking

Specific phonological impairments in dyslexia revealed by eyetracking [An article from: Cognition]
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This digital document is a journal article from Cognition, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Phonological deficits in dyslexia are typically assessed using metalinguistic tasks vulnerable to extraneous factors such as attention and memory. The present work takes the novel approach of measuring phonology using eyetracking. Eye movements of dyslexic children were monitored during an auditory word recognition task in which target items in a display (e.g., candle) were accompanied by distractors sharing a cohort (candy) or rhyme (sandal). Like controls, dyslexics showed slower recognition times when a cohort distractor was present than in a baseline condition with only phonologically unrelated distractors. However, unlike controls, dyslexic children did not show slowed recognition of targets with a rhyme distractor, suggesting they had not encoded rhyme relationships. This was further explored in an overt phonological awareness test of cohort and rhyme. Surprisingly, dyslexics showed normal rhyme performance but poorer judgment of initial sounds on these overt tests. The results implicate impaired knowledge of rhyme information in dyslexia; however they also indicate that testing methodology plays a critical role in how such problems are identified.

Effekte simultanen H���rens und Lesens auf das L2-Lesen: Eine Eyetracking-Studie im Bereich Deutsch als Fremdsprache (German Edition)
$102.00
Multimedia-Anwendungen konfrontieren Fremdsprachenlerner (L2-Lerner) verst���rkt mit der Lernmodalit���t des simultanen H���rens und Lesens (HL). Obwohl die visuellen und auditiven Modalit���ten die Prozesskapazit���t des Arbeitsged���chtnisses vergr��ӏ��ern, ist das HL keine effektive Lernmodalit���t f���r L2-Anf���nger. Da sich bisherige Untersuchungen aber auf L2-Anf���nger konzentriert haben, konnten die Auswirkungen dieser Lernmodalit���t auf fortgeschrittene L2-Lerner bis heute nur unzureichend gekl���rt werden. Im Gegensatz dazu untersucht die Autorin in diesem Buch zum ersten Mal systematisch die Effekte des HL auf das L2-Lesen bei fortgeschrittenen chinesischen Deutschlernern und setzt dabei innovativ die Methode der Blickbewegungsmessung ein. Die Analyse von Blickbewegungen erlaubt Aussagen zu bisher ungekl���rten Fragen zum Einfluss des HL auf die visuelle Informationsverarbeitung. Diese Erkenntnisse liefern wertvolle Vorschl���ge zur effektiveren Gestaltung von Fremdsprachenkursen. Dieses Buch wendet sich an alle, die sich n���her ���ber den bislang nur wenig untersuchten Bereich des HL informieren sowie moderne Methoden in der Fremdsprachenforschung einsetzen m���chten.

Eyetracking Web Usability
$59.99
Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don��t see, when they look, and why.

With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don��t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

The On-line Study of Sentence Comprehension: Eyetracking, ERPs and Beyond
$95.00
Eyetracking and ERPs are techniques widely used in the last two decades in the field of psycholinguistics. A vast amount of data has been collected, which have added greatly to our knowledge the cognitive mechanisms and processes involved in comprehending and producing language. This volume, containing chapters written by leading experts in the use of these two techniques, will help us better understand the theoretical, methodlogical and some of the practical questions behind them.