email

Email Campaign
$39.99
I thought it was just me, so I decided to see how others reviewed the product. It is absolutely terrible! I've been trying for weeks to set up my email campaign and I've had nothing but trouble - trouble with formatting, trouble with cleaning up my email list, trouble with sending the messages... Everything that the previous reviewers said is true. Now that I know that it was not just me, I'll stop wasting my time emailing them and trying to get assistance with my problems. My advice is like the others: Don't buy this product! It is a waste of time and money.

The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales
$24.95
I am working to set up an email marketing program for our company. This book really gives a very complete, step-by-step plan for creating an email program. I have read a few books on email, and this is the most complete and detaailed and understaandable explaination of how to do it.
This is the best book on the subject.

Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
$24.95
E-mail marketing, the electronic descendant of direct mail, has changed the way businesses communicate with customers. The problem is that many marketers misuse it. Enter Chris Baggott, who brings to the table years of experience both in marketing and with e-mail software. Writing with Ali Sales, he provides a solid presentation of the topic and plenty of real-world examples showing how companies have used industry-tested e-mail techniques to attract and retain clients. This guide includes input from other e-mail experts and users, offering readers a variety of helpful opinions and handy pointers for measuring the success of an e-mail campaign by looking at the numbers. getAbstract recommends this eminently practical, direct book to anyone looking to find more effective ways to influence buyers.

The Tyranny of E-mail: The Four-Thousand-Year Journey to Your Inbox
$25.00
If one doesn't already know the pros and cons of our email world, author John Freeman in his new book "The Tyranny of E-Mail", is here to remind us of those aspects...largely the negative ones. A book with this title will necessarily have a prose that matches.

I'm not sure for whom this book was written. It appears to be directed largely at office workers seeking help in managing their inboxes but it could also be for email addicts, or those simply who are fascinated by the development of communication throughout history and now find themselves staring at a screen from time to time. Freeman makes some good points about our use of email but it is as if he's discovered something we already know, about which he can't wait to tell us.

The best part of "The Tyranny of E-Mail" has to do with the author's guide as to how communication developed and proceeded throughout the centuries. The telegraph, the telephone, the typewriter and letter writing are nicely covered in the first part of the book. Yet Freeman reminds me of a Sunday morning preacher who warns his congregation of the sins lurking outside and then watches as his flock goes home and immediately commits those sins. "The Tyranny of E-Mail" is worth a long enough pause to read, but its contents are often a rehash of acquired information.