distinction

Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
$39.95
Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on:


Similarities and differences among the ethical dilemmas faced by the mass media


Common ground on which to evaluate media behavior


Media obligations


Professional ethics


Ethical theory and its application to the modern media


Considerations of truth and harm

New to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on new media and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal yardstick by which to measure their decisions.

The Top 10 Distinctions Between Millionaires and the Middle Class
$14.95
Don't be thrown off by the fact that this book is short (do-able in one sitting). Many authors would waste your time with longer chapters but communicate less! This book is very pithy and very much worth the purchase price. I'm buying a second copy.

Career Distinction: Stand Out by Building Your Brand
$21.95
Interesting read. Helps you to consider yourself as a valuable product - able to enter an organization and apply your skills and experiences to improve their bottom line. Essentially "advertising" yourself and using consistent branding methods so you will be remembered for what's most important. For example if a group of people see the Apple logo, the majority of that group will think "innovation". If they see Volvo, they think "safety". Apple and Volvo built the brands to instill those ideals.

The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
$17.95
"i read this about 10 years ago, before I started my own firm. I loved its energy and disdain for thinking like an employee. Essentially Tom Peters argues that each of us - including employees - are brands with audiences we must sell to."