Two Words, One Answer.
connect emotionally
 Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business $29.95 This is one of the premier books on brand development. The authors are spot on in advocating that brands are most effective when built from the inside out. If we do not engage our employees in the procees and get their buy-in we do not have a brand. Too often brand development is a communications and marketing effort. We need to make sure that we include HR as our brand partners, or brand leaders. There is a reason why Southwest Airlines is traditionally one of the first companies that comes to mind when we think of a case study in branding, and why it is consistently profitable. If I am not mistaken, it is the only US airline to be profitable each year since 9/11. I have seen Libby present before and she is one of the real pros in branding.  100 Girls $9.99 Although the plot was a little stretched at times I really enjoyed the performances, especially Ms Chriqui's. Tucker played his part well also. |
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