community Web

Building Social Web Applications: Establishing Community at the Heart of Your Site
$34.99
Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web.

If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites.

Determine who will be drawn to your site, why they'll stay, and who they'll interact with Create visual design that clearly communicates how your site works Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps Manage the identities of your visitors and determine how to support their interaction Monitor demand from the community to guide your choice of new functions Plan the launch of your site and get the message out

Community Building on the Web : Secret Strategies for Successful Online Communities
$29.99
I borrowed this from my local library and found it so helpful that I hunted down a used copy. It's not a technical reference, but it provides a great overview of the elements of online community, with authentic examples from existing communities (some of which, sadly, are now gone, but this was written before the bubble burst). Highly recommended if you are responsible for developing and supporting an online community, or if you are just interested in how thinking in online communities has been developing in the early days.

24 Hours on Craigslist
$29.95
Holy geez! I love craigslist and I had such big expectations for this movie. Very disappointing. Too bad they don't have a "0" rating. :(
It was poorly produced and is recorded on what seems to the most crappy pixelated camera ever.
Please do yourself a huge favor and don't go through the trouble of watching this horrible film. And especially don't purchase it!!

Marketing to the Social Web: How Digital Customer Communities Build Your Business
$24.95
OK - Good introduction to emarketing.
- Provides a basic approach to the main emarketing concepts:Ecommunity, buzz marketing, bloggers, etc.
- Enough examples.
- 7 steps to build a e-marketing approach.

KO - Not a deep-inside view. Good introduction as a incomer, bad for
incumbents.