catalog

Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells
$55.00
I have owned a successful mail order business for 15 years now. Recently, our marketing has started to falter, and I have been looking for ideas to revitalize my business. I bought this book based on the other positive reviews, and have not been disappointed. After reading only the first couple chapters, I bought a second copy for my business partner to read, because I do not want to give up mine. Now I am back to buy 2 more copies to pass around my marketing and merchandising departments.

There is a wealth of great information in this book, and it is going to take my company months to begin absorbing all the lessons this book has to teach. We have been under-segmenting our lists, and wasting too much money on blind prospecting and not spending enough time and effort on our house list. We will also benefit from a more scientific approach to our merchandising.

My only criticism for the book would be its rather cursory attention to the internet. That is excusable considering the date the book was published, but it begs for a new edition to incorporate web marketing strategy into a traditional mail order strategy.

Overall, this book is a comprehensive and excellent reference both for catalog start ups and established mail order businesses. It is well written and organized, much easier to get through than most business books I read (although perhaps the subject matter is more relevant to my business). In any case, if you are considering this book, buy it, if you don't get at least several great ideas out of it, you probably did not read it very carefully.

Catalog
$10.00
If you have a cat, know a cat, or are thinking of getting a cat, I suggest Catolog. This colourful reference, containing over 340 photographs and provides information on over 70 different breeds. This material is subdivided by long and short haired cats. Each breed in these subsections is then detailed with a description of the physical and psychological traits, the history, possible colours, and important qualities for showing that particular breed. Each of these entries also includes a quick reference box with symbols that tell the reader how much grooming is required, how vocal the animal will be, the activity level, and how much attention that animal will need.

Catalog is quite addictive. Every single person in my house picked up this book and started to look though it. First, they all searched for our cats and when they wholeheartedly agreed with the descriptions of these breeds they all started looking for our next cat(s).

Signature Luxe Corduroy Collection: Pencil Skirt (misses 14 BLACK)
$29.00
Signature Luxe Corduroy Collection:Pencil Skirt

Windshield Cover
$19.95
Way to small! If you want to cover your wiper blades-it barely covers half the windshield. Suction cups are useless. You have to buy many magnets just to keep it on. Car picture in the add must have the smallest windshield ever made.