Two Words, One Answer.
brands within
 The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization $39.95 The Pirate Inside is fantastic. I was responsible for the marketing of the launch of the MINI brand in the US market. While my official title was Guardian of Brand Soul, after reading The Pirate Inside, I was thrilled to learn that I was (and still am) also a 'Denter'. As I read The Pirate Inside and reflected on the MINI launch, I couldn't help but smile and scream aloud...yes, yes, yes! Adam hit the nail on the head with this book. It's the perfect road map to building a challenger brand culture. While this book wasn't around when we launched MINI...it's as if Adam was fly on the wall and noted everything that made the MINI launch a raging success. This is a must read for every CEO, CMO, COO...really, anyone who genuinely cares and wants to make a profound difference. |
|
