analytics

Advanced Web Metrics with Google Analytics
$39.99
In depth look at Google Analytics and how you can track visitors usage of a website.

Beyond the Balanced Scorecard: Improving Business Intelligence with Analytics
$36.95
This book includes all necessary elements in the right and concise order to build a balanced scorecard. Author provided examples which apply to many industries in the market. If one has a easy enough tool to build a balanced scorecard, implementing one is only a matter of weeks. I highly recommend this book.

The Deciding Factor: The Power of Analytics to Make Every Decision a Winner
$29.95
This is a great book if you have a need to sell executive leadership on the usefulness of extracting additional value out of organizational data.

I bought this book with great anticipation as I have been on the search for books that describe how to leverage data analytics within business...I kept waiting for the punchline. There were many references as to how decision analytics can drive efficiency gains and revenue, yet no noticeable mention of how to go about doing it. It read like a subtle sales pitch as to why you should hire Fair Issac to help you get there. There was barely enough technical jargon included to even go start researching descriptive and predictive analytics models. I found myself going to wikipedia and reading about this subject, then going back to the book, waiting..In protest, I refused to read the last 5 pages.

There's value in the book for those business leaders that have absolutely no knowledge of the topic, which is why I gave it 3 stars. Just don't go thinking that it provides any insight as to how to start extracting that value.

Google Analytics 2.0
$29.99
If you are wanting to learn how to get useful analytics from Google Analytics this book will NOT meet your needs. This book is just too basic. I am not kidding about the boss comment in my subject line. This book does provide just enough information about the pluses and minuses of Google Analytics and other web logging software to effectively set the proper expectation level for your boss. For that reason I gave it a three star rating. So much has been written about Google Analytics that many bosses think that it should tell them what time their client ate their toast in the morning while viewing your organization's website. If you are looking to get quality metrics from Google Analytics, I would recommend that you get Advanced Web Metrics with Google Analytics by Brian Clifton instead. Also , Web Analytics an Hour a Day is an exceptional book too and will provide you with a very solid foundation and understanding of web analytics.