advertising

Advertising (8th Edition)
$191.67
I enjoy reading history books, theology books, and even economy books. However, I needed to get this book for a class, and it is the biggest waste of money ive ever spent. I would pay about 10 dollars for this book if I had to price it. The writting is repetitive, and incorrect. The grammar at times is poor. The writer seems to have made up key words as possibly most text book authors do but it just doesnt seem scholarly. Alot of the content is pretty obvious and just doesnt need to be in a book.

Truth, Lies and Advertising : The Art of Account Planning
$40.00
This is a great book if your goal is to do better creative work. If you want to connect with your customers.

As Steele points out, the foundation to great work is hard work. In the business, we don't spend enough energy to build the strategy that leads to great work. We want great work, but we don't put forth the effort crafting a creative brief to get there.

We also must recognize that what equals great work is changing. Liek check out this new take on the marketing itself adding value to the consumer. [...]. Still with out a great strategy, no great work.

Thanks to Steele for reminding us and giving us a road map.

Tested Advertising Methods (Prentice Hall Business Classics)
$15.95
I have read quite a few marketing/advertising books and this book gave me the best advice on headlines and copy. I always knew that headlines were more important, but this book broke it down and I really began to understand them.

Right away I realized why some of my past headlines failed. The three categories of headlines are:

1) Benefit
2) News
3) Curiosity

The book will give you examples of each and tell you what works better for each case. The rest of the book had some great info as well.

Overall I am starting to see that the greats of the past like this book is what all present day "gurus" copy and try and make money off of it. Many of the courses/seminars/etc that are thousands of dollars.. you can read books like this one and get the same info.

Creative Advertising, New Edition
$39.95
One of the best books I've seen on the topic of working in a creative environment and brainstorming. I have read a lot on the subject and although other methods are alright, none of them seem to be as well field tested as this one is. It lays down principles can be easily implemented in daily firm work or any creative project you set out to do. The examples are great, the chapters are kind of long, but it is well worth the read.