advertisement

Decoding Advertisements (Ideas in Progress)
$14.95
I agree with the other reviewers here. This book must be read by everyone. Merging a product with something that has meaning, and how it's done -- until the soul-entity becomes the product -- are simply amazing and eye-opening. The author writes that an advertiser's goal is to hollow out the meaning of something and replace it with a man made product. I was reminded of when Winston was told by Big Brother, "We shall make you empty and fill you with ourselves." Very chilling. I can't recommend this book high enough.

Read Me: A Century of Classic American Book Advertisements
$26.99
This witty and heavily illustrated volume features more than 300 vintage book advertisements?startling and strange, beautiful and funny?that together reveal a kind of secret history of American literature over the last century. New York Times book critic Dwight Garner brings together original ads for some of the most acclaimed and best-selling books of the twentieth century, including The Great Gatsby, Ulysses, On the Road, Invisible Man, Lolita, Silent Spring, The Joy of Sex, Fear and Loathing on the Campaign Trail '72, White Noise, and dozens of other classics. These ads show us famous books when they were simply new volumes jostling for attention on bookstore shelves, not yet icons of our literary culture. And the ads capture many beloved authors?Toni Morrison, Cormac McCarthy, Susan Sontag, and Kurt Vonnegut among a great many others?at moments before their careers were assured, before their personas had hardened into those of "famous writers." In his introduction, Garner explains the changing styles of book advertising; explores the cross-pollination between literature and the world of advertising, in which many writers?including Don DeLillo, Salman Rushdie, and James Patterson?worked before publishing their first books; and makes a convincing case that these vintage ads are important and lasting literary documents. Read Me is a fascinating and unusual romp through literary history, and an ideal gift for any reader.

The 100 Greatest Advertisements
$14.95
While some of the ads in "The 100 Greatest Advertisements" may seem outdated - there are many others that one can learn from. Copywriters such as - Claude Hopkins, John Caples, Raymond Rubicam, David Ogilvy, and many others - have shown that most of the great ads were written back then. Some people may believe that today's advertisements are better then they were back then. Not so. Direct response copywriters know that yesterday's copywriters are the one's to learn from. As a former ad agency owner and master copywriter - I keep these ads as part of my "swipe file." So can you.

Classic Chevrolet Advertisements DVD: 1950 1951 1955 1966 Chevy Automobile Promos & Ads Including The '50 '51 Chevy Deluxe, '66 Chevy Chevelle, & '55 Chevy 210 ~ Disc III of III: Chevrolet & Corporate Citizenship - 120 Minutes
$19.99
This collection contains 9 Chevy Automobile Promos from the 1930s to the 1950s. The focus of these promos is on Chevrolet's impact on American culture and society. Table Of Contents: 9 Chevrolet Leader News Promos From 1930 1966 120 Minutes Actual Car Models Shown In The Chevy Promo Disc Two Collection: 1950 Chevy Deluxe 1951 Chevy Deluxe 1953 Chevy Pickup Truck 1955 Chevy Bel Air Nomad Station Wagon 1955 Chevy 210 Sedan 1966 Chevrolet Chevelle 1966 Oldsmobile 442 1966 Ford GTO