Search: Google

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
$14.95
If you are starting in internet marketing or just want to get to know how nowadays search engine landscape has become possible this is the book for you ...

Google's PageRank and Beyond: The Science of Search Engine Rankings
$39.50
The book is good at explaining the Google's pageRanking, and it try to present rigorious math proof to demonstrate the idea. It is good, however, the math part is not well organized, and it is not easy for people without linear algebra knowledge to follow it. Anyway, it is still good book to demonstrate Markov chain in pageRank.

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There
$30.00
Whether you already have a web site or are planning on creating one, this is the book you need to start with. Very, very good and immediately useful.

Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)
$34.99
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.

Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance