Search Engine

The Truth About Search Engine Optimization
$18.99
Because I have been doing Internet Marketing for a Fortune 1000 company for over a decade, friends often ask for recommendations they can use for their businesses. They know they need to pay attention to search engines but don't know what to do. It's always been a difficult question because there are so many bad sources of information on search engine marketing. It's a business that is full of charlatans and well-meaning but poorly informed "experts." The same bad ideas are passed around so often that they start to sound valid.

I've always wished for a book that was practical, understandable, and most of all, true. For years, I thought I should write the book. Now, I don't have to -- because Rebecca Lieb has done it!

I recommend this book to business owners because it tells you what you really need to know. It doesn't dig too deeply into the nuts and bolts. It tells you what the business owner, manager, and strategizer must know. It's well written and a very easy read. I was amazed again and again at how she explained each concept in just a page or two. But the best thing about it is that it's all true -- she tells you what you need and what to avoid and talks about the myths so you will know if someone is feeding you questionable ideas.

This is the perfect book to read before you hire someone to do your search engine marketing. And if you want to do it yourself, there is enough here that you'll know what to do next.

Google's PageRank and Beyond: The Science of Search Engine Rankings
$39.50
The book is good at explaining the Google's pageRanking, and it try to present rigorious math proof to demonstrate the idea. It is good, however, the math part is not well organized, and it is not easy for people without linear algebra knowledge to follow it. Anyway, it is still good book to demonstrate Markov chain in pageRank.

Building Search Applications: Lucene, LingPipe, and Gate
$44.95
Building Search Applications: Lucene, LingPipe, and Gate is a pretty good introduction to Information Retrieval with a lot of pragmatic examples. Based on Lucene, Gate and LingPipe. I recomend to add it to your library if you like Lucene and Nutch or if you need to maintain or create a medium scale search application.

Search Engine Optimization For Dummies (For Dummies (Computer/Tech))
$29.99

I felt that the book was very well written and informative. just the information that I was looking for