Two Words, One Answer.
Saltines
 The 2009 Report on Saltine Crackers: World Market Segmentation by City $795.00 This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world's major cities for "saltine crackers" for the year 2009. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales.  Fifth Avenue Portico 12-Inch Cracker Tray $20.00 The Portico 12-inch Cracker Tray is as functinal as it is beautiful. Whether you are setting a classic buffet table or entertaining a few friends, this piece is a great addition. It is the perfect size for serving round crackers, breadsticks, olives or other hors d'oeurves and has just enough 'sparkle' to go from casual to formal effortlessly. We've seen some really creative uses for this piece:, Try taking several, line with ball candles and frame a buffet table or alternate with small topiaries or florals for a really breathtaking centerpiece. Filled with guest soaps, it is charming in a guest bath, or use as a catch-all on a dresser. And best of all, give one ( or more) as a gift that will be cherished and used for years to come.  Premium Saltine Crackers, 8-Ounce Boxes (Pack of 12) $36.74 The mark-up Amazon has on these crackers is ridiculous. A 1lb box of Premium Saltines normally runs anywhere from $2.00-$4.00 depending on where you shop. (6lbs $12-$24) Sam's Club in FL sells a 3lb box of Premium Saltines for $4.00, Publix sells a 1lb box for about $3.00 and Walmart sells 1lb for just over $2.00. If you're able to go to a grocery store, it would be much more cost effective to buy from them. |
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