Two Words, One Answer.
Netscape
 Netscape's Marc Andreessen / TIME Cover: February 19, 1996, Art Poster by TIME Magazine $19.95 The most eagerly awaited event in the editorial cycle at TIME Magazine is always the selection of the cover. The best covers capture the zeitgeist of the week while surviving the judgment of history. As browsing this collection of TIME cover art prints shows, TIME is as good a record as any of who and what mattered over the past 80-plus years. And so when TIME captures a person, an event or a trend within its iconic red borders, the magazine is adding that extra dose of significance that no other publication can quite match. That is one reason why the original artwork for more than 800 TIME covers now resides in the National Portrait Gallery in Washington. Thanks to an amazing roster of artists, photographers and graphic designers, from TIME's earliest charcoal drawings of cover subjects to its later black-and-white photography to the more recent paintings and stunning color photography, TIME covers have always been, sometimes quite literally, works of great art. And, while the times may change, the TIME cover, with its iconic red border, has never lost its power to immediately send the signal that this person or event or idea is important to our lives, that in some way history is being made before our eyes.  Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft $24.95 Netscape used to own 90 percent of market share for browsing the internet. The company believed that the browser could replace the operating system. This was a direct threat to Microsoft, which attacked it head on, and destroyed Netscape's dominance. Netscape did not place much emphasis on building relationships with other individual companies. Potential partners viewed Netscape as arrogant, unwilling to listen, and only interested in short-term gains. Most PC software is distributed through two channels: 1) Computer OEM channel which includes companies such as Dell, IBM, Compaq. The software is preloaded. 2) Internet Netscape had a disadvantage compared with Microsoft because Windows is the default choice for PC users. Since Netscape did not have strong relationships with partners such as Dell, it had to distribute its software via the Internet. When Microsoft placed an Internet Explorer icon on the desktop, this was the start to the end of Netscape's dominance. People did not see a significant difference between Netscape Navigator and Internet Explorer. They simply went with the default - Internet Explorer. I highly recommend this book. - Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market  Netscape Time: The Making of the Billion-Dollar Start-Up That Took on Microsoft $14.95 The book talks about NCSA Mosaic, Netscape Navigator, Spyglass and Microsoft at length. There is no mention of Netsite (Netscape's server product) or OpenMarket (the other Web server company). |
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