Naming Rights

Naming Rights
$12.00
To intimately understand baseball -- the mystery and magic of its numbers, the enduring quality of its accomplishments, and the sometimes terrifyingly sudden turns of fortune of those who play -- is to understand some essential things about America. At the heart of Naming
Rights by Melinda Thomsen is a womanly regard for baseball that we haven't yet had in our literature for the way the poet weaves together elements of her nearly obsessive fanhood with elements of her every day life, creating a pastiche of which baseball is the central motif, like a
funky god we worship from the stands and in front of our televisions. The most accomplished of these baseball poems take their place among the best we have.

-Bruce Weigl


Melinda Thomsen sees the world, not in a grain of sand,
but in a baseball diamond. Her metaphors hit home. Her
similes score. Her lines drive. She takes what the world
throws her, and in these poems, knocks it out of the park.
--Charles Harper Webb




Melinda Thomsen's exuberant and moving poems reveal an assured voice, full of intelligence, wit and spirit as she explores the implicit and explicit metaphors of baseball. As Thomsen shapes a hermeneutics of baseball, her generous book gives us a way to see that baseball is about family, politics, literature, food, sex-- in short life.
-Judith Baumel

Naming Rights
$45.00
In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector

What slice of the pie did your organization enjoy?

From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid collection of contemporary information that your organization can use today.

Can your development team quickly pull together an accurate benchmark report?

Learn how to benchmark and compete with peer organizations for buildings, spaces, and named endowments. Setting the ask amounts for your naming opportunities is critical to closing the deal.

Are you ready?

Selling naming rights helps to boost brand name recognition in fundraising campaigns. Learn what's going on with naming rights in higher education, health care, arts and culture organizations, and a wide range of other nonprofits. Twenty-year research expert Terry Burton fills this book with practical examples that peel away the layers of complexity and offers you a handbook that exemplifies thought leadership, creativity, and innovation.

Stay on the cutting edge of emerging trends. Turn naming opportunities into named gifts. Add dollars to your bottom line. Naming Rights shows you how.