![]() McKids McDonalds Play Food Assortment - 25+ piece set $19.00 McKids, McDonalds 25+ Pieces Play Food Assortment in a Plastic Drink Container (1 Each) ![]() McKids McDonalds Play Food Assortment - 38 piece set plus backpack! $23.00 Backpack with 38 pieces of McDonald's food! Includes: French Fries, Big Mac, McNuggets, Cheeseburger, McFlurry, Salad, Soda, Apple Pie PLUS MORE! ![]() Everything I Know About Business I Learned at McDonald's: The 7 Leadership Principles that Drive Break Out Success $24.95 If you've never read a business book before, this probably wouldn't be such a bad one to read first. It's a fast read (though sluggishly written in parts) with some good content here. But the problem is right there in the title: he may have learned everything he knows at McDonalds, but clearly, he didn't learn very much that's of general application. So, what you get is a book about McDonalds with no insight into which of the fundamental principles are of general application, and which ones only work when you're a part of the largest conglomerate on the planet, who can step in and squash like a bug anybody who tries to screw you. The author has obviously thought about his material a lot, but as somebody without any education or non-arches experience his thoughts are of limited value. He really should have brought in somebody more knowledgeable -- not an economics professor, even, just somebody with a broader base of experience in the business world. (I can't help but wonder what someone like Harvey Mackay might have done with this material.) Take the bit about the handshake deals. It's a nice piece of history. Probably worked really well in 1968 when the deal was "I need 1,500 hamburger buns at 7 a.m. each and every day and I'll pay you 1.25 cents for each one." I'm sure it works especially well when the one-shop baker is looking at the power of the arches, as opposed to "Ronnie Mac's One-Off Burger Shack". He's never going to screw up that relationship. But handshake deals for everybody else, in the real world, in this day and age? Come on. McDonalds is a great organization with an effective business model, and with the huge population of former employees to draw from for stories and anecdotes, there's a real opportunity for a high-quality, instructive book, but this isn't it. |
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