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Marketing
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 Principles of Marketing, 12th Edition $198.67 This book is awesome. It came on time and in excellent condition. I have learned so much from this book, it will really help those going into the marketing field as well as any business actually.  The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! $15.99 This was an easy read with simple concepts that can be put into place easily (if you ignore the politics of doing so). However, the dated examples are a bit distracting.  Marketing, 2008 Edition $227.95 Not in as good of condition as I thought it would be, but it is definitly usable and arrived when I needed it to!  Marketing Metrics: 50+ Metrics Every Executive Should Master $39.99 One of the problems with Marketing is that it typically has not spent any real time looking at measuring its successes, performance, etc. While Marketing Metrics: 50+ Metrics Every Executive Should Master is a long way from such a holistic text, it does contain a great catalog of metrics, explanations of use an cautions such that a savvy manager could over time construct his own performance management system. |
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