Two Words, One Answer.
Knowing Better
 The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree) $19.99 Perhaps not an in depth, scientific look at the subject, but it does provide a good start to thinking about the difference between the male and female shopping mind. It does not dwell on studies and papers written on the subject, but it tries to show everyday examples of strategies design to reach either male or female. A lot of it sounds familiar or intuitive, but, like I said, I think it is a good start if you are interested in the subject.  Better Than Knowing Where You Are $13.98 i had never heard spitalfield, just saw they were on victory records and heard some good things about them. after first listen, was mildly entertained, thought there were some good hooks...after 10th listen, am very impressed, think this may be one of the most underestimated releases of 2006, will surely be one that throughout time gets it's due...i have been listening to it non stop for about 3 days now, and each listen gets the album more ingrained in my head...well worth the $10 i spent...go check it out. |
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