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SEO Professional Toolkit
$59.95
You don't have to be an Einstein to improve your Website's search engine page ranking and position and increase traffic to your site...just smart enough to let us help! Your Website's Page Ranking is the most important factor in getting Internet Traffic to your site. Studies indicate that Websites with page #1 rankings get far more views than on any other Search Engine Results Page (SERP), as much as 75% more! If your Website is not placing at the top of search engine results then your site is not reaching its viewing potential. Improving Website search engine ranking results through search engine optimization is and has always been our only business. This enables us to focus on being the best at increasing Internet traffic to your site. By optimizing your Website to perform better in search engine result pages (SERPs) you are guaranteed to improve page ranking, direct more viewers to your Website and increase profits! Our search engine optimization software gives you the power to optimize your Website and experience improved search engine results and increased Website traffic well beyond what traditional Web page design could ever produce. If you operate a Website then you owe it to yourself to maximize its potential and your profits by optimizing it for top search engine results. Visit us at www.SearchEngineOptimity.com

Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site
$16.95
By the time the reader finishes reading, dog-earing pages and highlighting important tips in this workbook it will seem to be twice as thick. It's jam packed with helpful information. And one of the best things about applying these ideas is that the author has focused on the improvements that can be done for free. For example: "Yahoo offers a keyword checker, but what else can you use to find out more? Well, there are a selection of sites offering business-critical information about keywords; some you pay for, some you don't. I'm going to concentrate on the free information because it's strong and accurate, and if you are happy to invest the time, why pay someone else?"
Later in the book the author again warns his readers to "Avoid the many hundreds of sites that offer to submit your site to all the major search engines on your behalf--they want money from you for what is a simple exercise. Also you can't be sure it's been done and won't know if they've done it correctly." The book is filled with this common sense, money saving advice for the reader. Some of these submission processes are almost "as easy as falling off a log" to use my highly technical description of the difficulty involved.
This reviewer is usually happy if he gleans two or three good, practical ideas that he can put to immediate or future use. As a bonus, it's nice to learn about an entirely new technique that was hitherto completely unknown to them. This 152-page volume is packed with more information than most of us can easily apply. Each idea is covered in only three to four pages that require only a few minutes to read. The logic behind the individual technique is explained and then a pithy boxed segment titled "Here's an idea for You..." follows the general explanation of the need. That's where the 52 tools suggested by the book are listed.
The author advises that there is no need to read this book from front to back. He suggests "Dip in and dip out, read it from start to finish--it doesn't matter. The 52 brilliant ideas contained in it are generally quick fixes that should result in immediate benefits to your site if you adopt them. " While the book is great for reading in short bursts such as waiting for the bus or subway, or during television commercials or even as bathroom reading, reading it from start to finish is probably best. It was for me, because there were things that are introduced early in the books such as the meaning of SEO (search engine optimization), "KEI" (keyword effectiveness index), "RSS Feeds" (a sticky site), "H Tags," "Whois," "Meta Keywords," "'urchin' code," "PageRank"(named after Larry Page, one of Google's founders), "Wordtracker", and the differences between "Hits, Page Views, Visitors/Uniques, PPC and PPM's." There are also some rather more sophisticated techniques suggested in this book and it's more likely the average reader will better understand them if they have started reading the book from the beginning.
For more advanced computer literate people, there is also an excellent index to help locate exactly the information they are seeking. For this reader, one of the most intriguing listings in the Index was "Wikipedia: creating page about yourself."
This is a good introduction to making better use of the techniques for helping searchers find your website, read your self-promotion and/or buy your products. One good suggestion will more than pay the cost of the book and for the time devoted to reading and studying it. It's definitely a book that will you will want to scribble notes in the margins and mark the pages with a book mark or the primitive and old reliable dog ear.

Google Custom Search Blog
$1.99
Updates and tips from the Google Custom Search team.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you're not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day.

Harold Import Company Avo Saver
$3.95
I like the taste of avocadoes and since they are also good for me I try to add them to meals. Half an avocado, calorie-wise, is perfect. So what to do with the other half? I have tried lemon/lime juice, keeping the pit with the avocado, saran wrap. You name it, I tried it. And sometimes they would work but mostly not. Not sure where I first saw this product but I found it on Amazon and thought why not? It is so basic a concept and a gadget (not even sure if it counts as gadget) but it really works.