Engine searching

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There
$30.00
Whether you already have a web site or are planning on creating one, this is the book you need to start with. Very, very good and immediately useful.

Buried in Concrete
$1.99

How are we searching the World Wide Web? A comparison of nine search engine transaction logs [An article from: Information Processing and Management]
$5.95
This digital document is a journal article from Information Processing and Management, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
The Web and especially major Web search engines are essential tools in the quest to locate online information for many people. This paper reports results from research that examines characteristics and changes in Web searching from nine studies of five Web search engines based in the US and Europe. We compare interactions occurring between users and Web search engines from the perspectives of session length, query length, query complexity, and content viewed among the Web search engines. The results of our research shows (1) users are viewing fewer result pages, (2) searchers on US-based Web search engines use more query operators than searchers on European-based search engines, (3) there are statistically significant differences in the use of Boolean operators and result pages viewed, and (4) one cannot necessary apply results from studies of one particular Web search engine to another Web search engine. The wide spread use of Web search engines, employment of simple queries, and decreased viewing of result pages may have resulted from algorithmic enhancements by Web search engine companies. We discuss the implications of the findings for the development of Web search engines and design of online content.

The effectiveness of Web search engines for retrieving relevant ecommerce links [An article from: Information Processing and Management]
$7.95
This digital document is a journal article from Information Processing and Management, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Ecommerce is developing into a fast-growing channel for new business, so a strong presence in this domain could prove essential to the success of numerous commercial organizations. However, there is little research examining ecommerce at the individual customer level, particularly on the success of everyday ecommerce searches. This is critical for the continued success of online commerce. The purpose of this research is to evaluate the effectiveness of search engines in the retrieval of relevant ecommerce links. The study examines the effectiveness of five different types of search engines in response to ecommerce queries by comparing the engines' quality of ecommerce links using topical relevancy ratings. This research employs 100 ecommerce queries, five major search engines, and more than 3540 Web links. The findings indicate that links retrieved using an ecommerce search engine are significantly better than those obtained from most other engines types but do not significantly differ from links obtained from a Web directory service. We discuss the implications for Web system design and ecommerce marketing campaigns.