Advertising

Confessions of an Advertising Man
$17.00
If you have any say in your marketing this is a must read Ogilvy describes what he looks for in an ad and how it should be written. Yes this book was written a while ago and some of the information is dated but who do you think that most ads are copied from? That's right Mr. David Ogilvy. His genius can be partially yours simply from reading his book.
Whether you are a student of persuasion in all forms a aspiring marketer or someone who wants to get more out of the marketing budget you will find something in this book that will pay for itself.

Some of the information about his life is interesting but what is most telling is what he thiinks ads should do.

Truth, Lies and Advertising : The Art of Account Planning
$40.00
This is a great book if your goal is to do better creative work. If you want to connect with your customers.

As Steele points out, the foundation to great work is hard work. In the business, we don't spend enough energy to build the strategy that leads to great work. We want great work, but we don't put forth the effort crafting a creative brief to get there.

We also must recognize that what equals great work is changing. Liek check out this new take on the marketing itself adding value to the consumer. [...]. Still with out a great strategy, no great work.

Thanks to Steele for reminding us and giving us a road map.

The Advertising Concept Book
$29.95
I am advertising major at Columbus College of Art and Design, and this book has helped so much in many ways.

Ogilvy on Advertising
$24.95
Of course, David Ogilvy is one of the all-time great advertising execs and copywriters. This is a useful book for anyone who wants to learn more about marketing, copywriting, advertising, or sales letters.

I liked this book because it shared a lot of interesting stories from his life and work, and despite being written over 20 years ago still has lots of timeless information and tips. He writes in an old-fashioned, patrician style that reflects his upbringing and day and age. Although it took a little while to get used to, it's actually quite refreshing.

The rigor that Ogilvy applied to his research and copywriting should be applied in all marketing projects, whether online or offline. With the key concepts of this book, you can dramatically improve the marketing performance of your existing website or advertising project.