Two Words, One Answer.
$100 million
 5 Million Candlepower Handheld Spotlight - 100 Watt Halogen - Spot / Flood Combo - 7" Lens -16' Cord 5 Million Candlepower Handheld Spotlight - 100 Watt Halogen - Spot / Flood Combo - 7" Lens -16' Cord  Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes $24.95 Perry Marshall and Bryan Todd do a good job explaining many different techniques to effectively advertise your small business. This book I presume is primarily for small business as bigger businesses would not go to a how-to book to more effectively use Google AdWords. The information presented is clear and understandable for a reader of most if not all technical skill levels. It also provides many relevant examples on how you can improve your own click through rates and get higher quality traffic to your web site. The book however could be improved upon. I wish this book would have given more information in its chapter about turning visitors into buyers as it is a very important chapter and is literally 2 pages of actual content. Also for a book about Google AdWords to suggest you use a tool by Yahoo! does not make the most sense. Finally my last complaint about this book is Marshall and Todd self promote their own web sites too much throughout the book. Overall there are many useful take ways from this book for any small business looking to improve the effectiveness of their advertising. |
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